Tuesday, September 2
Tuesday, August 19
Today, we can see countless examples of clear violations of the process. Businesses (the missionaries) begin the relationship with us (the native group) without ever trying to learn from our wants, needs, concern or culture. It would be similar to a blind date asking for marriage on the first date.
Talk to me. Find out about me, my beliefs, my values. Learn my language. Then convert me.
Tuesday, August 12
My challenge as a marketing and business consultant is to help people wake up from the haze and fully understand the marketing ideas that lay within us all. That part is progressive, sometimes a struggle, but always rewarding.
Tuesday, June 17
Here is a simple test. See if you recognize these famous advertising slogans. (if you give up, email me).
- He keeps going and going and going
- We bring good things to life
- Can you hear me now?
- What's in your wallet?
- So easy a caveman can do it
- Are you in good hands?
- Do More, Feel Better, Live Longer
- A diamond is forever
- It takes a licking and keeps on ticking
- Just do it
- Maybe she's born with it. Maybe it's ...
- M'm! M'm! Good!
- You're free to move about the country
- Good to the last Drop
- The pause that refreshes
Ok. How did you do? A big hoorah for the person that got 15 out of 15. But this proves my point we all can claim some passion for marketing. For instance, the day after the superbowl the office chatter seems to last twice as long about the commercials than the actual game (any year there is not a wardrobe malfunction at least).
Marketing is all around us and it has woven into our lives. Special moments, and memories revolving around marketing slogans or products can easily come to most peoples mind. SO, for the days to come, I hope you join me as we discuss this art, the art of marketing.